ANJ asks French gambling operators to cap World Cup advertising budgets
France’s ANJ has asked gambling operators not to exceed their announced marketing budgets during the 2026 FIFA World Cup. The regulator cited an average 25% rise in operator marketing spend and called on broadcasters and operators to moderate advertising; it also urged policymakers to consider a whistle-to-whistle ban at future major sporting events.
Operators face an explicit request to hold to announced budgets during the tournament, while a broader event-advertising ban is under consideration.