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Erika Hilton asks MPF to challenge betting commentary during 2026 World Cup

Regulation

Brazilian federal deputy Erika Hilton asked the Federal Public Prosecutor’s Office (MPF) to seek a ban on sports commentators promoting fixed-odds betting platforms during 2026 World Cup broadcasts. She argued that odds and recommendations could encourage viewers to gamble; the MPF is to analyse her filing, and no decision has been made on court action.

The MPF’s consideration could determine whether betting promotion by commentators faces legal restrictions during World Cup broadcasts.

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Unico reports 120 million Brazilian betting transactions during World Cup 2026

Brazilian fixed-odds betting platforms recorded more than 120 million transactions during the 2026 World Cup, according to a study by identity-verification company Unico. The study found 13 million unique active bettors, with activity peaking at 1,513 requests per second during Brazil's match against Scotland on 24 June. Unico said its systems blocked 770,000 fraud attempts during the tournament.

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