GCI estimates 95% of qualifying illegal World Cup stream views carry gambling adverts
By SectorWire desk ·
Summary
A Gaming Compliance International study estimated that 95% of qualifying illegal stream views during the 2026 World Cup carried unregulated gambling advertising. The study counted 174.3 billion views of streams lasting at least 90 seconds, measuring views rather than individual viewers.
Why it matters
The findings identify illegal sports streams as an advertising channel for unregulated gambling, without quantifying customer recruitment or betting revenue.