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AGA forecasts $1.39bn in legal Super Bowl LIX betting

Regulation

The American Gaming Association forecast legal betting volume of $1.39bn for Super Bowl LIX, according to its announcement. The AGA also said its 2024 survey found 75% of Americans supported sports betting regulation in their state and 90% viewed sports betting as legitimate entertainment; it said its responsible gambling campaign would feature Mark Ingram II at Radio Row.

The forecast provides operators and investors with an estimate of legal betting activity around Super Bowl LIX.

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Analysts say Super Bowl LIX result favoured US sportsbooks

An anonymous source at a major US sportsbook and analysts at JMP Securities said the Philadelphia Eagles’ 40-22 win over the Kansas City Chiefs appeared positive for sportsbook margins. JMP had forecast about $1.75 billion in wagers on the game and estimated player markets accounted for 50% to 60% of Super Bowl bets.

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