Amusnet launched its Shining Crown game on PokerStars in Italy, the company said. The companies plan to add further Amusnet titles over the coming months; the completed distribution plan is expected to give PokerStars players access to 98 certified games.
The launch expands PokerStars’ Italian selection, with further Amusnet titles planned.
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Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.
Flutter Entertainment began integrating PokerStars onto the Betfair platform in the UK on 13 August 2026. The company said the step is the first in a process that will later involve Sky as well, as it seeks a single network for its group brands.
Flutter Entertainment will add Betfair customers in the UK to the PokerStars network from 13 August, the company said. Customers will access the service through a co-branded PokerStars offering on Betfair as Flutter pools poker liquidity across its brands.
PokerStars will move onto the Betfair platform in the UK from 13 August, as part of a wider restructuring by parent company Flutter Entertainment. The company said the change aims to increase liquidity and player pools; UK customers will continue using PokerStars software and access its global player pool.
It was reported that Flutter is making PokerStars the main poker product across its UK brands. The rollout starts with Betfair, followed by planned integration with Sky Bet and Paddy Power later in the year.