Altenar outlined updates to its Bet Builder product as the 2026 NFL season began. Bet Builder Direct Calculation lets users combine compatible selections from market groups, while Bet Builder Bundles organise related selections into betting paths, the company said.
The updates give sportsbook operators additional ways to present and organise betting combinations around events.
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Altenar has partnered with Greentube to supply the sportsbook for Admiral Bet's Spanish operation, the companies said. The launch covers pre-match and in-play betting, risk management tools, promotional features and a flexible front-end framework. Altenar sales director Alejandro Cazorla and Greentube CCO Ronald van den Brink commented on the collaboration.
Altenar and the International Betting Integrity Association have partnered on sports betting integrity in Africa. The report cites IBIA projections, based on H2 Gambling Capital data, that African gambling GGR will reach US$19.4bn by 2030.
Altenar has joined the International Betting Integrity Association (IBIA), the company announced, with the sportsbook supplier citing the body's monitoring and intelligence-sharing work as the basis for its membership. IBIA is a not-for-profit association that works on sports betting integrity, and its membership covers more than 90 companies and 200 betting brands, according to the announcement.
Altenar says it will attend G2E Las Vegas 2026 to discuss sportsbook opportunities with operators and partners in the United States and Canada. The provider cited its partnership with DAZN Bet, which recently expanded into Ontario and Alberta, as part of its North American activity.
Altenar released a report analysing betting activity across all 104 matches of the 2026 World Cup, the sportsbook provider said. Bet builders accounted for 39.6% of singles bets, compared with 20.28% at Euro 2024, while average stakes rose from about €3–5 in the group stage to €10–13 in the knockout rounds. Player Special market turnover reached about 400% of its Euro 2024 level.
Altenar has launched its online sportsbook for Greentube-owned Admiral Casino in the UK, the companies said. The service offers pre-match and live betting, alongside risk-management and promotional tools. The launch follows a sportsbook partnership announced earlier in the year.