Allwyn licenses Kambi sportsbook technology under global agreement

Allwyn has agreed to license Kambi’s source code under a perpetual global agreement covering online and retail sports betting. Allwyn said the agreements provide for €50m in payments through 2029.

Allwyn will bring its sports betting brands onto a single platform, which its own teams will operate and develop. The arrangement is the first of its kind for Kambi. The platform will give Allwyn more control over launch schedules and the adaptation of features for each brand and market. Allwyn expects opportunities to cross-sell with its online casino business.

Kambi will provide development and implementation services during the transition and train a team that will join Allwyn once implementation is complete. Under a separate long-term agreement, Kambi will continue to provide odds-setting, trading and risk-management services using artificial intelligence. Allwyn will strengthen its own capabilities in those areas. The group expects central costs to rise by a few tens of millions of euros a year from 2027.

Allwyn expects to capitalise the €50m in payments and incur about half that amount in 2027. Kambi estimates the agreements will contribute €45m to €50m to its operating profit between 2027 and 2031. It expects to recognise around 40% of that contribution in 2027 and 20% in 2028. The estimate includes an initial payment in early 2027 and later payments tied to delivery milestones.

Kambi expects hiring and training the team to increase its operating expenses during implementation between 2027 and 2029. It plans to return most of the net proceeds from the agreement to shareholders and reserve funds for product and technology development.

Allwyn recorded more than €800m in sports betting gross gaming revenue in 2025. Its brands include OPAP in Greece, win2day in Austria and Sazka Bet in Czechia. Kambi’s technology serves partners in more than 100 jurisdictions.