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BETesporte becomes X1 Brasil title sponsor under new agreement

Deals & M&A

BETesporte has become X1 Brasil’s main sponsor and acquired the event’s naming rights, with the agreement beginning at the competition’s quarter-finals. The deal includes arena signage, digital content and promotional activity; BETesporte chief executive Vinícius Nogueira said the partnership could support plans to expand the tournament.

The sponsorship gives BETesporte branding and promotional rights across X1 Brasil events and content.

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Licences & markets

Brazil allows unlicensed betting brands to sponsor 2027 Women's World Cup under restrictions

Brazilian legislation for the 2027 Women's World Cup allows betting operators without a domestic licence to sponsor FIFA, provided they block access to their platforms from Brazil and do not offer bets to Brazilian customers. The Finance Ministry said the restrictions apply during the tournament and related promotions; unlicensed operators may also seek a temporary event licence, with FIFA-affiliated sponsors receiving priority in application reviews.

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