Altenar has agreed to provide its managed sportsbook technology to Brazilian operator Brasil da Sorte, with Cometa’s PAM platform facilitating the partnership. The companies said the system will support Brasil da Sorte’s betting operations in Brazil.
The agreement gives Brasil da Sorte a new sportsbook platform for its operations in Brazil.
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Wildz Group expanded into sports betting in 2024, selecting Altenar as its sportsbook platform provider, according to the company’s case study. The tailored product included Bet Builder, cash-out, live streaming and personalised odds features, with Nordic-market trading expertise used to adapt the offer.
Wildz Group, whose main business is online casino, expanded into sports betting in 2024 and selected Altenar as its sportsbook platform provider, according to a case study published by Altenar. The implementation used a tailored product rather than a standard off-the-shelf solution, the company said.
Altenar will support Wildz Group’s sportsbook launch in Finland when the country’s new licensing regime opens in July 2027, according to the report.
Altenar has partnered with Greentube to supply the sportsbook for Admiral Bet's Spanish operation, the companies said. The launch covers pre-match and in-play betting, risk management tools, promotional features and a flexible front-end framework. Altenar sales director Alejandro Cazorla and Greentube CCO Ronald van den Brink commented on the collaboration.
Altenar and the International Betting Integrity Association have partnered on sports betting integrity in Africa. The report cites IBIA projections, based on H2 Gambling Capital data, that African gambling GGR will reach US$19.4bn by 2030.
Altenar has joined the International Betting Integrity Association (IBIA), the company announced, with the sportsbook supplier citing the body's monitoring and intelligence-sharing work as the basis for its membership. IBIA is a not-for-profit association that works on sports betting integrity, and its membership covers more than 90 companies and 200 betting brands, according to the announcement.
Altenar said its sportsbook integration with Pragmatic Solutions has supported operators launching across Brazil, Canada and several European countries since the companies began working together in 2023. The report cites DAZN BET’s expansion into Ontario and Alberta and EstrelaBet’s switch to Altenar in Brazil in October 2023 as examples.