Ana Gaming has returned its Bet Casino brand to FIRST.bet’s sports betting platform in Brazil, according to the companies. The agreement gives the brand access to FIRST.bet’s configurable products, trading capabilities and infrastructure; Ana Gaming said it selected the provider exclusively.
The deal restores FIRST.bet as the technology provider for Ana Gaming’s Bet Casino sportsbook in Brazil.
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FIRST.bet said it has selected Sweden as the first market in the next phase of its European expansion. Its sportsbook model lets operators retain their own brand and frontend while FIRST.bet manages odds, betting operations and risk in the background.
FIRST.bet and Grupo Slots launched FIRST.bet’s sportsbook technology on Jugadon in Argentina, according to the companies. The partnership adds the supplier’s sportsbook engine to the operator’s online sports betting offering; the companies described the launch as part of FIRST.bet’s expansion in Argentina’s provincial licensing framework.
Vyking launched a self-developed sportsbook frontend using FIRST.bet’s SportOS technology, making it available to brands in Vyking’s operator network. Vyking manages the customer-facing design and experience, while FIRST.bet supplies pricing, trading, risk management, bet acceptance and settlement.
FIRST.bet will again manage Bet da Sorte’s sports betting operations, pricing and risk in Brazil under a renewed agreement. Its platform will cover pre-match and live betting, while Bet da Sorte will continue using Single Software for its wider platform. Bet da Sorte’s commercial director said the return was driven by the platform’s commercial advantages and stability.
Bet da Sorte has renewed its partnership with FIRST.bet, which will supply trading, pricing and risk management for pre-match and live betting. The operator keeps its platform on Single Software after testing an alternative provider. FIRST.bet founder and CEO Tom Light said Bet da Sorte tested the market and returned.