FIRST has signed a long-term partnership with Brazilian operator Pixbet to provide a locally tailored sportsbook solution in Brazil, the companies said. Pixbet’s chief executive said its sportsbook performance had improved since integrating FIRST’s technology and that player preference had shifted towards sports from casino.
The partnership gives Pixbet a locally tailored sportsbook platform for Brazil’s regulated market.
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Atlaslive has entered a direct technology partnership with Brazil-based operator Onabet, the companies said. Atlaslive will provide platform infrastructure, operational systems and ongoing support for Onabet’s online gaming activities in Brazil.
Reportedly, BETBY has agreed a partnership with platform provider NGX to extend its sportsbook technology across Latin America. Under the deal, the Malta-headquartered supplier's sportsbook will be built into NGX's platform, widening its reach in Brazil's regulated betting market.
FIRST.bet partnered with Ana Gaming-owned Cassino to launch its sports betting platform with the Brazilian operator, according to the report published on 3 July 2026. The companies had worked together previously, and Cassino is returning to FIRST.bet for technology services.
ONDISS has integrated FIRST’s sports betting technology for City Center Online in Argentina’s Santa Fe province. The launch gives the operator a sports betting offering powered by FIRST; the source describes it as among the first .bet.ar operators to offer sports betting in the province.
FIRST has agreed to provide the technology for Matchbook’s new online sportsbook in Brazil. FIRST chief executive Tom Light said the project supports Matchbook’s Brazilian launch; A2FBR chief executive Adriano Rodrigues said his company supported the collaboration locally.