AGLC sets advertising rules ahead of Alberta iGaming launch
Alberta's AGLC updated its iGaming standards on 18 June, ahead of the market's planned 13 July launch. The rules restrict where operators can advertise inducements and bonuses, require consent for direct marketing and prohibit certain promotions and advertising practices. The AGLC can require operators to amend or remove advertising it considers socially irresponsible or misleading.
Operators entering Alberta must adapt advertising, promotions and consent practices to the updated standards.