AGCOM is completing guidelines for commercial communications on gambling in Italy, its media services director Davide Gallino said at iGB L!VE 2026. The text is due to go to the authority’s council, and could be published before the end of August if the timetable holds.
Operators should prepare for AGCOM guidance on gambling commercial communications as the text approaches council review.
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AGCOM media services director Davide Gallino said the authority would publish its revised infotainment guidance as soon as possible and consult the market for 30 days. He also proposed using digital identification to distinguish communications from authorised gambling concessionaires from those linked to illegal operators, particularly on social media.
AGCOM plans to publish guidance on commercial communication for Italy’s gambling sector by the end of August, Davide Gallino, the authority’s director of media services, said at iGB L!VE 2026. The guidance would explain how existing rules apply, particularly to digital communication and social media, rather than introduce new requirements. Gallino said the document was in the final approval stage and would go before AGCOM’s council.
STS said it attended a hearing before Italy’s AGCOM on 5 June and submitted an additional note on gambling advertising. The association raised concerns about online gambling promotion on social media and proposed measures concerning public gambling communications.
STS said its president, Zamparelli, attended an AGCOM hearing on 5 June and submitted an additional note on gambling communications. The association raised concerns about online gambling promotion on social media and said it was the first representative body for land-based gaming retailers to hold a direct hearing with the authority.
Reportedly, Companies and affiliates seeking to advertise betting on Google must verify documentation validity under updated requirements. The changes took effect on 26 August.