STS said it attended a hearing before Italy’s AGCOM on 5 June and submitted an additional note on gambling advertising. The association raised concerns about online gambling promotion on social media and proposed measures concerning public gambling communications.
STS’s proposals give AGCOM input on social media promotion and public gambling communications.
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AGCOM has opened a public consultation on updating its guidance for Italy’s gambling advertising ban, according to a report on comments by its official Davide Gallino. The consultation deadline is 22 November; Gallino discussed enforcement involving digital platforms and the difficulties of distinguishing prohibited advertising from permitted communications.
AGCOM media services director Davide Gallino proposed a digital whitelist that would allow authorised gambling operators to advertise on social platforms while blocking illegal operators, reportedly. The suggested mechanism would use a certification integrated into platform systems, shifting controls from individual accounts to content flows.
AGCOM's media services director, Davide Gallino, has proposed a whitelist that would let authorised gambling operators advertise while blocking illegal ones, as reported by Sitiscommesse.com. He set out the idea at the Egr Awards, on a panel devoted to legality and focused on the advertising ban, transparency and user protection.
At the second edition of Fondazione FAIR’s Forum 2026 in Rome on 14 October, AGCOM representative Davide Gallino discussed responsible gambling communications. He said messages should address measurable player behaviour and outlined a proposed digital system to identify content from authorised operators. AGCOM’s proposed changes to its 2019 infotainment guidelines are due to a 30-day public consultation after formal approval.
AGCOM is preparing changes to its 2019 infotainment guidelines, with the regulator's council adopting proposals drawn up by its offices at a sitting on 7 October, according to Davide Gallino, a representative of the Autorità per le Garanzie nelle Comunicazioni. Speaking in Rome on 14 October at the second edition of the Fondazione FAIR Forum 2026, Gallino said the measure is awaiting completion of the formal procedure and will then be put to a 30-day public consultation, shorter than the one held for the responsible gambling guidelines. He said he had hoped to bring a ready resolution to the forum but that the signature process was still under way, and that publication of the text was expected in the coming days.
AGCOM media services director Davide Gallino said the authority would publish its revised infotainment guidance as soon as possible and consult the market for 30 days. He also proposed using digital identification to distinguish communications from authorised gambling concessionaires from those linked to illegal operators, particularly on social media.
AGCOM plans to publish guidance on commercial communication for Italy’s gambling sector by the end of August, Davide Gallino, the authority’s director of media services, said at iGB L!VE 2026. The guidance would explain how existing rules apply, particularly to digital communication and social media, rather than introduce new requirements. Gallino said the document was in the final approval stage and would go before AGCOM’s council.