AGCOM postponed its discussion of proposed responsible-gambling guidance in Italy, which had been expected earlier, the authority reportedly said. The discussion is now expected on 25 March, with the guidance intended to address commercial and institutional communications and consumer protection.
Operators await guidance on gambling communications and consumer protection.
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Italy’s AGCOM published supplementary guidance on communication campaigns about gambling-related harm after a public consultation. The authority said the 16-section document clarifies how existing rules apply and creates no new obligations; it sets out criteria for campaign messages, including the use of player-protection tools and the exclusion of prompts to gamble.
Confindustria Radio Televisioni (CRTV) submitted comments to AGCOM’s consultation on supplementary guidance for campaigns addressing gambling addiction. CRTV called for clearer requirements to reduce interpretive uncertainty and proposed excluding product placement from permitted campaign formats. It also objected to guidance discouraging campaign messages during sporting events, arguing those broadcasts could reach a broad audience.
Davide Gallino of AGCOM said at IGE 2026 that the authority had proposed changes to its 2019 guidance on responsible-gambling communications and opened an act of guidance to consultation. He said hearings with operators are planned and the consultation runs until 7 May; the proposal addresses testimonials only briefly, and AGCOM is seeking industry input.
Italy has published general guidance for responsible-gambling communications, according to the report. It says messages should not target vulnerable groups, including minors and older people, or use signs and figures that could attract them. The guidance’s implications for recognisable endorsers are presented as uncertain; a Polish scratchcard called Wygrywamy! features Robert Lewandowski and costs 10 zloty.
AGCOM’s council approved a guidance document on responsible gambling advertising, according to the report. Operators are expected to be able to take part in a 30-day consultation starting the following week; the document was due to be made public in midweek. The guidance could take effect before summer, while reported details about proposed restrictions remain unconfirmed.