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AGA forecasts $3.3bn in US March Madness sports bets

Regulation

The American Gaming Association expects legal wagers on the 2026 NCAA men’s and women’s basketball tournaments in the US to total about $3.3 billion. The association said the estimate is more than 50% above the figure from three years earlier and compares with $3.1 billion last year.

The forecast gives operators and suppliers an indication of expected legal betting activity during the 2026 tournaments.

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Deals & M&A

DraftKings and ESPN introduce account linking for March Madness

DraftKings and ESPN announced account linking for customers ahead of the men’s and women’s NCAA basketball tournaments, which begin March 17. DraftKings customers can connect their ESPN accounts through the sportsbook app’s “Bet Your Bracket” feature to see wagers aligned with their bracket picks and tailored suggestions. ESPN’s Mike Morrison said further integration would let users track bets and receive personalised offers through ESPN platforms.

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