DraftKings and ESPN introduce account linking for March Madness
DraftKings and ESPN announced account linking for customers ahead of the men’s and women’s NCAA basketball tournaments, which begin March 17. DraftKings customers can connect their ESPN accounts through the sportsbook app’s “Bet Your Bracket” feature to see wagers aligned with their bracket picks and tailored suggestions. ESPN’s Mike Morrison said further integration would let users track bets and receive personalised offers through ESPN platforms.
The integration connects sportsbook accounts with ESPN’s tournament content and fantasy features.