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AGA projects $3.3bn in legal March Madness wagers for 2026

Regulation

The American Gaming Association (AGA) projected that Americans would wager about $3.3bn legally on the 2026 NCAA men’s and women’s basketball tournaments. It said the estimate was 54% above the amount wagered three years earlier, attributing the increase to expanded regulated markets and greater confidence in legal betting.

The AGA forecast gives operators and investors a measure of expected legal betting during the basketball tournaments.

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Deals & M&A

DraftKings and ESPN introduce account linking for March Madness

DraftKings and ESPN announced account linking for customers ahead of the men’s and women’s NCAA basketball tournaments, which begin March 17. DraftKings customers can connect their ESPN accounts through the sportsbook app’s “Bet Your Bracket” feature to see wagers aligned with their bracket picks and tailored suggestions. ESPN’s Mike Morrison said further integration would let users track bets and receive personalised offers through ESPN platforms.

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