ADM seeks halt to Lega Serie A betting-data campaign in Italy
Italy’s ADM said it would seek to stop Lega Serie A’s “True Data” campaign, which it considers misleading about the security of state-authorised sports bets. The agency said the campaign could amount to indirect gambling promotion and risk confusing customers about legal and illegal betting; it maintains that licensed operators’ bets are certified and supervised by ADM.
The dispute concerns how licensed sports betting is presented to customers and whether the campaign may breach gambling-promotion rules.