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Lega Serie A launches TRUE DATA campaign on official match data

Deals & M&A

Lega Calcio Serie A announced the TRUE DATA campaign to promote authorised use of official competition data, starting with the second matchday of the 2026/27 season. The league said commercial use of its official data requires a licence and that the campaign will use stadium-screen video and a television graphic before matches.

Betting operators using Serie A data commercially face the league’s stated licensing requirement.

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Regulation

ADM criticises Serie A data campaign as talks remain absent

Italy’s Customs and Monopolies Agency (ADM) criticised Lega Serie A’s True Data campaign, saying its message could confuse consumers about the safety and legality of licensed betting. ADM said it would seek to have the campaign stopped through the appropriate channels. A report said no talks were under way and the advertisement continued to air.

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