Lega Serie A launches TRUE DATA campaign on official match data
Lega Calcio Serie A announced the TRUE DATA campaign to promote authorised use of official competition data, starting with the second matchday of the 2026/27 season. The league said commercial use of its official data requires a licence and that the campaign will use stadium-screen video and a television graphic before matches.
Betting operators using Serie A data commercially face the league’s stated licensing requirement.