ADM games director Mario Lollobrigida said Italy’s physical gambling reorganisation decree must be adopted by 28 August. He said the draft awaits approval from the Prime Minister’s office before going to the State-Regions Conference, and that parliamentary motions are slowing the process.
The decree’s approval is a condition for setting national rules on gambling venues and player protections.
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Reportedly, Italy’s government commission sent concessionaires its 2026 responsible-communication programme. Annual spending is 0.2% of net revenue, capped at one million euros, for preventive information covering financial risks, addiction, protection tools and illegal gambling. Television, radio and print take priority; paid social and digital advertising may use at most 35% of campaign budgets, while unsponsored information remains permitted.
Italy's government commission set up under article 15, comma 2, of legislative decree 41 of 25 March 2024 has sent its 2026 programme document for responsible-gambling information campaigns to remote gambling concessionaires. The document sets the themes for the campaigns and criteria for their distribution and evaluation, and caps paid advertising on social networks and digital channels at 35% of the total budget.
At the Forum FAIR 2026 in Rome on 14 October, ADM Games Director Mario Lollobrigida said a government commission had completed work on communication directions for 2026, and that its document had been sent to all concessionaires. ADM offices have drafted online-gambling guidance covering spending controls and user-protection tools; the agency plans to discuss and refine it with concessionaires before adoption.
Italy's ADM has drafted guidance for online gambling concessionaires covering spending controls and user-protection tools, Mario Lollobrigida, the agency's director of games, said at the second Forum 2026 of the Fondazione FAIR in Rome on 14 October. The agency's offices responsible for remote gambling have prepared the draft, and ADM plans to convene a technical meeting with concessionaires to review, examine in depth and improve the indications before they are adopted by all concessionaires, Lollobrigida said.
Mario Lollobrigida, director of games at Italy’s Customs and Monopolies Agency, proposed raising payouts on slot machines and video lottery terminals while reducing the Preu tax. He said the change should not reduce revenue in the medium term and urged lawmakers to use an earlier retail gambling reform text as a starting point for renewed work.
ADM Games Director Mario Lollobrigida said at the Forum Acadi in Rome that the next Italian government should revive the land-based gaming reform after the legislative delegation expired. He said extensions were necessary, cited declining AWP performance and a broader negative trend in gaming machines, and said ADM would propose higher machine payouts alongside a lower PREU tax rate.
Mario Lollobrigida, the Games director at Italy’s Customs and Monopolies Agency, called at the Forum Acadi 2026 in Rome for work to resume on reforming land-based gambling. He said local limits on locations and opening hours complicate future concession tenders, and that pressure on physical gaming could shift demand to other segments, including online gambling.