Italy’s Customs and Monopolies Agency (ADM) appointed Mario Lollobrigida to lead its gaming division, according to an agency notice. The agency said the appointments followed an assessment process and a favourable opinion from its Management Committee.
The appointment identifies the official leading ADM’s gaming division.
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ADM Games Director Mario Lollobrigida said at the Forum Acadi in Rome that the next Italian government should revive the land-based gaming reform after the legislative delegation expired. He said extensions were necessary, cited declining AWP performance and a broader negative trend in gaming machines, and said ADM would propose higher machine payouts alongside a lower PREU tax rate.
Mario Lollobrigida, the Games director at Italy’s Customs and Monopolies Agency, called at the Forum Acadi 2026 in Rome for work to resume on reforming land-based gambling. He said local limits on locations and opening hours complicate future concession tenders, and that pressure on physical gaming could shift demand to other segments, including online gambling.
ADM introduced rules for the Win for Italia Team national pooled-number lottery in a directive dated 7 September 2026. The game, managed by Sisal Italia, is scheduled to begin on 28 September for a two-year trial, with proceeds allocated to funding CONI projects; each combination costs €2.
Italy's ADM issued a circular introducing a new operational process intended to simplify maintenance work on the gaming boards of amusement machines covered by article 110, paragraph 6, letter a), of the TULPS. The circular was signed by Mario Lollobrigida, director of the agency's central games directorate, and addressed to concessionaires.
Italy’s planned reform of land-based gambling was suspended after the draft had reached the Council of Ministers, according to comments by STS president Emilio Zamparelli. Zamparelli said the delay leaves operators facing regional and local rules; ADM games director Mario Lollobrigida said a uniform national framework was needed before new concession tenders could proceed. The report said discussions could resume after the summer or during 2027.