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ADM clarifies Italy’s rules on gambling bonuses and promotional messaging

Regulation

Italy’s Customs and Monopolies Agency (ADM) clarified how operators may present bonuses, rewards and prizes after licensee queries and consumer complaints. Bonuses may be described neutrally, but messaging that encourages or incentivises gambling is prohibited; the ADM said operators must follow AGCOM’s rules and future updates.

Operators must distinguish permitted factual bonus information from prohibited promotional messaging.

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Regulation

ADM schedules eight-hour outage for gaming and other user-to-system services

ADM said it will carry out system upgrades on 14 November 2026, suspending specified user-to-system services from 08:00 to 16:00. Affected gaming services include the ODV GAD portal, operator register service, physical-gaming statistics system and concessionaire area; ADM advised users to plan around the maintenance window or use system-to-system services.

Italy's Agenzia delle Dogane e dei Monopoli reported a planned systems update for Saturday 14 November 2026, running from 8:00 to 16:00. During the work, certain user-to-system services on the agency's application portal will be stopped.

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