ADM calls for Lega Serie A to stop True Data campaign in Italy
Italy’s ADM criticised Lega Serie A’s “True Data” campaign, saying its message could mislead customers about the safety of authorised bets. The agency said it would seek the campaign’s interruption, arguing that it may constitute indirect gambling promotion and could blur the distinction between legal and illegal betting.
The request puts a regulator’s concerns about sports-betting promotion and customer messaging before the relevant authorities.