ACMA fines Tabcorp more than AU$4m over VIP marketing messages
Australia’s ACMA fined Tabcorp more than AU$4m over marketing messages sent to VIP programme members between February and May 2024. The messages included cases without consent and messages lacking an unsubscribe option or clear sender identification; Tabcorp also agreed to a three-year undertaking requiring system changes, quarterly audits, staff training and progress reports.
The undertaking requires Tabcorp to change its marketing systems and report regularly to the regulator.