Betting firms secure more than R$70m in Brazilian state championship sponsorships
Betting companies held sponsorship deals across Brazil's 2026 state football championships, with the agreements collectively valued at more than R$70m during the tournaments, according to market estimates. 7K, Betano and bet365 are among the sponsors of the Campeonato Paulista; Superbet retained naming rights in three state competitions, while Start Bet joined the Minas Gerais championship as a sponsor.
The reported sponsorship total and named agreements indicate the scale of betting companies' commercial presence in regional football.