SportyBet and LaLiga held an event in São Paulo on 25 February to present details of their partnership in Brazil. The companies said the collaboration will offer SportyBet users experiences including VIP areas at matches, access behind the scenes and official LaLiga merchandise draws.
The partnership links a betting operator with LaLiga and includes fan activities in the Brazilian market.
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A federal court in São Paulo partially preserved Stake Brazil Ltda’s authorisation to offer fixed-odds betting until 25 October 2026, subject to restrictions. The ruling bars federal authorities from blocking its domain or imposing sanctions solely because it continues operating within the ruling’s limits; the injunction may end earlier if another court rules.
São Paulo Governor Tarcísio de Freitas said on 30 September that emergency credit for football clubs affected by Brazil’s betting ban would not take priority for state support, reportedly. He said other businesses and sectors had greater needs, citing merchants, companies facing US tariffs and rural agriculture affected by climate-related disasters. Clubs were assessing potential sponsorship losses at a meeting hosted by the São Paulo Football Federation.
Brazilian President Luiz Inácio Lula da Silva scheduled an event in São Paulo for 25 September to present a provisional measure on betting, according to the report. The government had not confirmed its contents; the report said officials expected it to impose a complete ban on betting platforms and online casinos.
The Court of Justice of São Paulo ordered Apple to strengthen App Store age controls in Brazil to prevent minors from downloading certain casino-mechanics apps and making in-app purchases. The urgent order initially covers Casino Roulette: Roulettist; Apple has five days to block downloads by users identified as minors and must introduce age verification before virtual chips can be bought with real money. The case followed a July lawsuit by four organisations representing children’s and adolescents’ rights.
São Paulo football clubs and betting executives met on 11 September to discuss proposed municipal advertising restrictions. Bill 560/2025 would prohibit betting promotion at city events, with potential fines reaching R$50,000. The report cited Globo Esporte’s estimate that betting sponsorships generate around R$350m annually for Corinthians, Palmeiras and São Paulo.
Representatives of Corinthians, Palmeiras, São Paulo, Santos and Juve de Mooca gathered with betting industry executives at the São Paulo Football Federation (FPF) headquarters on Friday, 11 September, a report said. The purpose was to discuss how the clubs should react to plans to limit betting advertising in the city. According to the report, the clubs' central concern is Bill 560/2025, and a vote at the São Paulo City Council could come as early as the following week.