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- EU General Court rejects Veikkaus appeal over gaming trademark
The EU General Court rejected Veikkaus Oy’s appeal on 1 July 2026, upholding the EUIPO’s refusal to register “FOR BETTER GAMING – VEIKKAUS” for most of the requested services. The court found the phrase lacked inherent distinctiveness for gambling-related services, where it would be understood as a promotional message rather than an indicator of commercial origin.
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