Denmark's government has submitted a bill to parliament tightening rules on gambling advertising and banning affiliate payments based on player turnover, profits or losses. The bill, resubmitted on 7 October after lapsing at an election, also covers advertising around live sport and gives Spillemyndigheden more powers against illegal operators. The measures are due to be phased in from 2027, subject to parliamentary approval.
Denmark's government has submitted a bill to the Danish parliament that would tighten rules on gambling advertising and ban affiliate payments based on player turnover, profits or losses. The bill was submitted on 7 October, according to the report. It is a previous bill that lapsed after an election and has now been resubmitted. The measures form part of Spilpakke 1, a political agreement from October 2025 aimed at a more responsible gambling market. The measures are not final and must first be adopted by the Danish parliament. Under the current schedule, the new advertising rules and the ban on turnover-related affiliate commissions are due to take effect on 1 July 2027, with other parts of the bill taking effect from January and October 2027.