Denmark proposes gambling-advertising restrictions and affiliate revenue-share ban
By SectorWire desk · · Updated
Summary
Denmark's government reintroduced a bill restricting gambling advertising and affiliate payments. It would ban commissions based on player turnover, profits or losses, including activity under existing agreements after commencement, while allowing visitor-based payments. Live-sport advertising restrictions and the commission ban are planned for 1 July 2027, subject to parliamentary approval.
Why it matters
The proposal would restrict affiliate remuneration and sports advertising while preserving visitor-based payments.