Yield Sec research puts illegal share of US Super Bowl bets at two-thirds
Research by gambling analysis firm Yield Sec, cited in a report, estimated that Americans wagered $5.37bn on the 2024 Super Bowl, with $1.4bn placed legally. The figures imply that roughly two-thirds of the bets were placed in the illegal market. The report also cited estimates that 80% of Americans support legal sports betting in their state, while one-quarter were unsure whether betting apps were legal where they lived.
The estimates highlight illegal wagering and uncertainty about app legality as challenges for regulated sportsbooks.