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Virgin Las Vegas operators outline casino turnaround plans to Nevada board

Licences & markets

Executives seeking approval to take over Virgin Hotels Las Vegas’s casino operations from Mohegan presented a turnaround plan to Nevada’s Gaming Control Board. Cliff Atkinson said priorities include a new loyalty programme, changes to the casino floor and taking over the sportsbook from Betfred; the proposed operators’ plans remain subject to approval.

The proposed operating change could reshape the casino’s sportsbook, customer loyalty programme and focus on local players.

Earlier licence decisions by NGCB

DateCompanyAmountStoryAppeal status
J&J Ventures Gaming, Golden Route OperationsNot statedNevada Gaming Commission approves J&J Gaming integration of Golden RouteNot stated
Marnell Gaming, Terzetto LLCNot statedNevada Gaming Commission considers Prospector takeover by Marnell-linked trustNot stated
Bally’sNot statedNevada gaming board recommends approval of Bally’s executive licenceNot stated
Red Rock Resorts, Golden EntertainmentNot statedNevada regulators back Red Rock tavern gaming applicationsNot stated

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