The UK Advertising Standards Authority upheld a complaint against Optival Ltd, which operates bestbookiesandbettingsites.co.uk, after a betting advertisement appeared in response to a search for self-exclusion information. Optival said it had not intentionally targeted those searches and that automated matching may have triggered the ad; it said it would expand its negative keyword safeguards.
A complaint about a gambling-related search advertisement that appeared when a user searched for “self exclusion bookies” has been upheld against betting affiliate website bestbookiesandbettingsites.co.uk. The ruling concluded that the advertisement had been irresponsibly targeted and might have been displayed to individuals who were actively trying to reduce or stop their exposure to gambling. The regulator’s Wednesday release stated that the paid search advertisement promoted online bookmakers and welcome bonuses following a user’s search for self-exclusion information.