Sky Bet and Paddy Power launch World Cup 2026 marketing campaigns
Deals & M&A · SectorWire deskSource published
Summary
Flutter Entertainment's Sky Bet and Paddy Power brands have begun their World Cup 2026 marketing campaigns. Both campaigns use celebrities, with Sky Bet's advert featuring two of its long-running footballing figures. The report noted betting marketers in the UK face a difficult environment.
Why it matters
Sky Bet and Paddy Power launch World Cup campaigns as UK betting marketers face a difficult environment.
Last close USD 106.56 on 17 July 2026. USD 101.99 on the story date (2 June 2026). Range USD 92.38 to 112.94, axis not from zero. Delayed end-of-day data, not live. Not investment advice.
Cite as: SectorWire, “Sky Bet and Paddy Power launch World Cup 2026 marketing campaigns”, 2 June 2026, https://sectorwire.news/item/sky-bet-and-paddy-power-begin-world-cup-2026-marketing-campaigns/
Key facts
- Parties
- Flutter, Sky Bet, Paddy Power
- Market
- UK
- Shares
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