Sportradar launches Playradar iGaming brand for regulated markets
Sportradar has launched Playradar, a brand combining its sports data and audiovisual streams with casino games for operators. The company said releases are planned across regulated markets from 2026, beginning in the UK, North America and Latin America; it also announced Edo Haitin’s appointment to lead its iGaming operation.
Operators can assess a planned new source of combined sports and casino content for regulated markets.