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Sporting Risk supplies Betfred with player betting markets in the UK

Deals & M&A

Sporting Risk announced a partnership with Betfred on 13 July 2026 to add player-focused betting markets to the bookmaker’s platform in the UK. The integration includes BetBuilder pre-match and in-play markets, Player Props, statistics markets and player-based micro markets delivered through Sportradar’s Unified Odds Feed.

Betfred’s expanded football market range includes player-focused options supplied by Sporting Risk.

End-of-day close Sportradar (SRAD), USD, to 27 August 2026
Story date29 May 202627 August 2026

Latest reported results

Sportradar NASDAQ: SRAD

Quarter ended 30 September 2026

Revenue
EUR 362.5m

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