Spillemyndigheden updates Danish marketing and sales-promotion guidance
Denmark’s Spillemyndigheden issued updated guidance on gambling marketing disclosures and sales promotions, in versions 3.0 and 5.0 respectively. The guidance covers required age and responsible-gambling information across channels and sets out how mechanisms including boosted odds, cashback and betting challenges are assessed under promotion rules.
Operators must apply the updated disclosure and promotion requirements across their marketing formats and offers.