Denmark's Spillemyndigheden reported year-on-year growth in gambling spend in September 2026, adjusted for GDP trends. Betting rose 64.6% and online casino spend increased 17.9%; slots fell 1.0%, while physical bingo rose 3.2% and land-based casinos 8.1%.
The category movements give operators a regulator-based snapshot of Denmark's September gambling market.
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Denmark’s Spillemyndigheden reported that the share of surveyed male students who paid close attention to its licensing mark rose from 39% before its educational sessions to 61% afterwards. The findings drew on 1,967 student responses collected before and after sessions held from September 2024 to March 2025.
Denmark's gambling regulator, Spillemyndigheden, has published a report assessing the education sessions it runs in upper-secondary schools and youth training programmes. The report found that the share of male students who said they paid close attention to the regulator's licensing mark on gambling sites rose from 39% before the sessions to 61% afterwards, an increase of 22 percentage points, according to the report.
Denmark’s Gambling Authority has launched a campaign to alert parents to gambling-like features in children’s video games, the regulator said. The campaign highlights loot boxes, random rewards and in-game purchases, and includes a film, an information platform and temporary displays in Aarhus, Odense and Copenhagen.
Denmark’s Spillemyndigheden launched its “Casino in the children’s room” campaign on 26 October to raise parents’ awareness of gambling-like features in games played by children and young people. The campaign includes a film, decorated shopfronts in Aarhus, Odense and Copenhagen, and placements on Meta, YouTube and TV2 Play.
Denmark's Spillemyndigheden launched a campaign on 26 October aimed at raising parents' awareness of gambling-like mechanisms in the games their children play. The campaign, titled "Casino in the children's room", includes a film, decorated shopfronts in three cities and advertising placements, according to the regulator.
Denmark's government has submitted a bill to parliament tightening rules on gambling advertising and banning affiliate payments based on player turnover, profits or losses. The bill, resubmitted on 7 October after lapsing at an election, also covers advertising around live sport and gives Spillemyndigheden more powers against illegal operators. The measures are due to be phased in from 2027, subject to parliamentary approval.
Denmark's government has submitted a bill to the Danish parliament that would tighten rules on gambling advertising and ban affiliate payments based on player turnover, profits or losses. The bill was submitted on 7 October, according to the report. It is a previous bill that lapsed after an election and has now been resubmitted. The measures form part of Spilpakke 1, a political agreement from October 2025 aimed at a more responsible gambling market. The measures are not final and must first be adopted by the Danish parliament. Under the current schedule, the new advertising rules and the ban on turnover-related affiliate commissions are due to take effect on 1 July 2027, with other parts of the bill taking effect from January and October 2027.
Denmark’s draft Bill, introduced by Tax and Growth Minister Jakob Engel-Schmidt, proposes tighter gambling advertising rules and a ban on marketing during the 10 minutes before and after live sports broadcasts. It is scheduled for a first reading on 22 October 2026 and would also impose operator duties of care and expand Spillemyndigheden’s powers to block unlicensed intermediary websites.