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AGCOM confirms gambling-advertising ban in influencer marketing guidance

Regulation

Italy’s AGCOM published operational FAQs and technical guidance on influencer marketing on 16 March, including clarification that gambling advertising remains prohibited. The documents also address disclosure of commercial collaborations across social media formats and state that each case may be assessed individually.

Influencers, agencies and gambling brands must account for the stated ban when planning promotional content in Italy.

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AGCOM issues guidance on tipster accounts and gambling advertising in Italy

Italy’s AGCOM published guidance on 29 July 2026 addressing communication campaigns against gambling disorders, according to a legal-studio statement reported in the report. The statement says the guidance criticises the spread of tipster social-media accounts promoting bookmakers, including unauthorised operators, and argues that restrictions on recharge points have reduced operators’ promotional options.

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