Sweden's Spelinspektionen granted FIRST a B2B gambling licence, the company said. FIRST said the licence covers its sportsbook technology.
The licence allows FIRST to supply gambling services within Sweden's regulated market.
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FIRST said it received a B2B gambling licence from Sweden’s Spelinspektionen, enabling it to enter the Swedish market. The company said its sportsbook includes a Swedish-language interface, locally tailored odds and Nordic sports data.
LeoVegas said GoGoCasino received a sports betting licence from Sweden's Spelinspektionen, allowing its online sportsbook to launch in the market. The service uses LeoVegas' Tiger platform, which the company said is entering Sweden for the first time.
Sweden’s gambling authority approved Big Daddy Gaming for a gaming software supplier licence, according to the report published on 14 November 2025. The company said the approval allows it to begin serving operator partners in Sweden; its Malta licence application remains in progress.
FIRST has selected Sweden as the first market in the next phase of its European growth, the company said. Its SportOS platform lets operators retain control of their interfaces while FIRST handles pricing, negotiations and risk.
ALEA founder Alexandre Tomic discussed the company’s development and plans in an interview featured in a gambling industry magazine. The source says ALEA has expanded in Latin America, developed loyalty tools and partnered with FIRST to supply sports betting platforms.