17 OctEnforcement & compliance
Court upholds SEK44m bet365 penalties while Swedish licences remain
The ruling maintains the penalties without withdrawing bet365’s Swedish licences.
Sweden
Regulation, licensing and business developments in Sweden. Open in the feed
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Companies
Svenska Spel, bet365, Charm Entertainment, Hillside (Sports) ENC, Hillside (Gaming) ENC, ATG
Countries
Market dossier
Licensing, commercial relationships and regulatory developments.
Licensing status
Licence holders named by regulators (in our records)
Compliance developments
- Court upholds SEK44m bet365 penalties while Swedish licences remain
- Spelinspektionen penalties leave bet365 Swedish licences in place
- Swedish appeal court upholds SEK44m penalties for bet365 businesses
- Spelinspektionen temporarily revokes Charm Entertainment’s Swedish casino licence
- Spelinspektionen temporarily revokes Charm Entertainment’s land-based gaming licence in Sweden
Upcoming dates
- 5 Nov 2026 IT consulting tender submission deadline · entry
- 16 Nov 2026 Office cleaning tender submission deadline · entry
- 1 Apr 2027 Temporary revocation expires at latest · entry
- 1 Apr 2027 Latest expiry of temporary revocation · entry
- 29 Feb 2028 Investigator to submit gambling protection proposals · entry
Relationships
Reported licences, deals, appointments and other connections. Follow the entry links for context.
Operators active
- ATG 2026-10-08 · entry
- Evenbeter 2026-08-26 · entry
- Evenbeter 2026-09-04 · entry
- FIRST.bet 2026-10-16 · entry
- Gaming Corps 2026-09-08 · entry
- Light & Wonder 2026-09-15 · entry
- Playnetic 2026-09-15 · entry
- Svenska Spel Sport & Casino 2026-09-15 · entry
- Playnetic 2026-09-15 · entry
- Svenska Spel Sport & Casino 2026-09-15 · entry
- stakes.com 2026-09-15 · entry
- Charm Entertainment 2026-10-06 · entry
Timeline
Newest first, grouped by month.
October 2026
16 OctEnforcement & compliance
Spelinspektionen penalties leave bet365 Swedish licences in place
The reported penalties affect two bet365 entities without ending their Swedish licences.
16 OctLicences & markets
FIRST.bet offers sportsbook engine to Swedish operators
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
16 OctEnforcement & compliance
Swedish appeal court upholds SEK44m penalties for bet365 businesses
The ruling leaves the bet365 businesses’ SEK44m penalties in place following their appeals.
15 OctEnforcement & compliance
Spelinspektionen temporarily revokes Charm Entertainment’s Swedish casino licence
Charm must stop licensed casino operations immediately while the regulator questions its eligibility over accounting discrepancies and suspected offences.
8 OctDeals & M&A
ATG creates product department for Swedish online betting overhaul
ATG’s new product department gives its platform and wagering services overhaul a dedicated organisational home.
7 OctPeople moves
S Gaming recruits Michelle Brown to manage commercial activity ahead of international expansion
Brown will support operator relationships and distribution deals as S Gaming prepares to enter additional regulated markets.
6 OctEnforcement & compliance
Spelinspektionen temporarily revokes Charm Entertainment’s land-based gaming licence in Sweden
Charm must immediately stop gambling services while the regulator considers a final licensing decision following financial irregularities.
5 OctEnforcement & compliance
Spelinspektionen temporarily revokes Charm Entertainment’s land-based casino licence in Sweden
Charm must stop licensed casino operations while the regulator considers its accounting compliance and executives’ suitability.
5 OctTenders & awards
Svenska Spel tenders office cleaning services in Visby
Suppliers can assess the stated contract value and submission deadline when deciding whether to bid.
1 OctTenders & awards
Svenska Spel seeks IT and business consultants in Sweden
The tender gives IT service suppliers an opportunity to bid for work with Svenska Spel.
September 2026
15 SepDeals & M&A
Playnetic launches four games with Svenska Spel through Light & Wonder in Sweden
The launch gives Playnetic its first distribution through a Swedish state-owned operator via Light & Wonder’s OpenGaming platform.
15 SepRegulation
Spelinspektionen prioritises player protection and action against illegal gambling in Sweden
Licensed operators face a supervisory agenda focused on player protection, operator responsibilities and action against unlicensed competition.
15 SepEnforcement & compliance
Spelinspektionen bans stakes.com from offering unlicensed gambling in Sweden
Those responsible for stakes.com are prohibited from targeting Sweden with gambling services because they lack the required Swedish licence.
15 SepDeals & M&A
Playnetic launches games with Svenska Spel Sport & Casino in Sweden
Light & Wonder’s integration gives Svenska Spel Sport & Casino players access to Playnetic titles for the first time.
11 SepEnforcement & compliance
Swedish Consumer Ombudsman seeks ban on Postcode Lottery Instagram advertising
Postcode Lottery faces court action seeking to ban its Instagram advertising over alleged failures to meet moderation requirements.
9 SepLicences & markets
Playbook Fusion secures Swedish permit with BetComply support
Playbook Fusion secured a Swedish permit with BetComply’s assistance in under two weeks while preparing further regulated market entry.
8 SepDeals & M&A
Gaming Corps secures Playtech distribution deal across 40 regulated markets
The agreement expands Gaming Corps’ distribution to operators across 40 regulated markets through Playtech Open Platform.
7 SepRegulation
Sweden launches inquiry into gambling protections for children and young adults
The inquiry could lead to stronger protections affecting licensed and unlicensed operators’ marketing to children and young adults.
4 SepRegulation
Swedish government commissions inquiry into youth gambling and operator marketing
Operators’ marketing will be mapped as part of Sweden’s government inquiry into youth gambling.
4 SepRegulation
Swedish government opens inquiry into gambling protections for young people
Sweden’s inquiry will examine marketing and possible compulsory time limits and financial checks, weighing risks of unlicensed gambling.
1 SepRegulation
BOS urges Spelinspektionen to reconsider Swedish gambling proposals
BOS seeks reconsideration of regulatory proposals while welcoming efforts to modernise responsible gambling and technical infrastructure.
August 2026
28 AugRegulation
Sweden’s licensed gambling market records 5% turnover growth in Q2
Sweden’s licensed gambling turnover rose 5% in Q2, while state-run lotteries and slot machine games remained broadly unchanged.
27 AugDeals & M&A
Swedish licensed gambling operators generate SEK7.4bn turnover in Q2 2026
Operators and investors can assess Sweden’s licensed gambling turnover of SEK7.4bn alongside reported growth of 5.1%.
26 AugDeals & M&A
EvenBet Gaming adopts Evenbeter name following Nordic supplier approvals
Evenbeter’s five-year supplier licences in Denmark and Sweden underpin its Nordic expansion following organisational restructuring.
26 AugRegulation
Sweden records SEK14.06bn gambling revenue in H1 2026
Operators and investors gain a market benchmark as Sweden’s H1 2026 gambling revenue reached SEK14.06bn, up 3%.
14 AugDeals & M&A
Candle Lake makes mandatory $13.8bn offer for Evolution
Crossing the ownership threshold required Candle Lake to make a takeover offer.
13 AugRegulation
BOS criticises Sweden’s gambling credit card ban
The trade body is urging policymakers to prioritise channelisation over the credit card ban.
July 2026
23 JulRegulation
Spelinspektionen reports evolving advertising tactics at illegal gambling operators
The findings identify advertising channels used to promote unlicensed casinos to Swedish consumers.
16 JulDeals & M&A
Svenska Spel increases quarterly net gaming revenue 7%
The tournament helped increase revenue and profitability for Svenska Spel.
15 JulDeals & M&A
Svenska Spel reports 7% rise in second-quarter net gaming revenue
The trading update reports higher quarterly net gaming revenue for Svenska Spel.
June 2026
17 JunRegulation
Swedish court upholds refusal of retail bingo terminal licence
The court upheld the refusal of the requested retail bingo licence.
11 JunPeople moves
ATG names Anna Romboli chief executive
Romboli moves from Svenska Spel’s TUR business to lead ATG.
Recent developments
Licences
- FIRST.bet offers sportsbook engine to Swedish operators
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
- Playbook Fusion secures Swedish permit with BetComply support
Playbook Fusion secured a Swedish permit with BetComply’s assistance in under two weeks while preparing further regulated market entry.
Enforcement & compliance
- Court upholds SEK44m bet365 penalties while Swedish licences remain
The ruling maintains the penalties without withdrawing bet365’s Swedish licences.
- Spelinspektionen penalties leave bet365 Swedish licences in place
The reported penalties affect two bet365 entities without ending their Swedish licences.
- Swedish appeal court upholds SEK44m penalties for bet365 businesses
The ruling leaves the bet365 businesses’ SEK44m penalties in place following their appeals.
Deals
- ATG creates product department for Swedish online betting overhaul
ATG’s new product department gives its platform and wagering services overhaul a dedicated organisational home.
- Playnetic launches four games with Svenska Spel through Light & Wonder in Sweden
The launch gives Playnetic its first distribution through a Swedish state-owned operator via Light & Wonder’s OpenGaming platform.
- Playnetic launches games with Svenska Spel Sport & Casino in Sweden
Light & Wonder’s integration gives Svenska Spel Sport & Casino players access to Playnetic titles for the first time.
Regulatory calendar
Deadlines, consultations, tenders and rule changes stated in our sources. Global calendar
- TenderIT consulting tender submission deadline · entry
- TenderOffice cleaning tender submission deadline · entry
- TenderTender deadline · entry
- DateTemporary revocation expires at latest · entry
- DateLatest expiry of temporary revocation · entry
- DateInvestigator to submit gambling protection proposals · entry
Relationship explorer
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