FIRST has selected Sweden as the first market in the next phase of its European growth, the company said. Its SportOS platform lets operators retain control of their interfaces while FIRST handles pricing, negotiations and risk.
Swedish operators may use FIRST’s platform while retaining control of their brands and interfaces.
| Date | Company | Amount | Story | Appeal status |
|---|---|---|---|---|
| Zitro Digital, Zitro | Not stated | Zitro Digital renews Malta supplier licence until 2036 | Not stated | |
| Mozzartbet | Not stated | Mozzartbet plans Mozzart.com closure under Malta licence on 1 October | Not stated | |
| Mozzartbet, Mozzartbet Malta Limited | Not stated | Mozzartbet ends Malta-licensed Mozzart.com operations from 1 October | Not stated | |
| GAMOMAT | Not stated | MGA grants GAMOMAT B2B gaming supply licence | Not stated | |
| IGT, Apollo Global Management | USD 6,300,000,000 | IGT holds licences across US online casino states and international regulators | Not stated |
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FIRST.bet and Grupo Slots launched FIRST.bet’s sportsbook technology on Jugadon in Argentina, according to the companies. The partnership adds the supplier’s sportsbook engine to the operator’s online sports betting offering; the companies described the launch as part of FIRST.bet’s expansion in Argentina’s provincial licensing framework.
Vyking launched a self-developed sportsbook frontend using FIRST.bet’s SportOS technology, making it available to brands in Vyking’s operator network. Vyking manages the customer-facing design and experience, while FIRST.bet supplies pricing, trading, risk management, bet acceptance and settlement.
FIRST.bet announced Víctor Arias as vice-president for Latin America and commercial director for the region. Arias joins from Pragmatic Play, where he established its Latin American operations hub after joining in 2020. The company said it is building its regional hub and local team, with Brazil central to its plans.
FIRST.bet has appointed Víctor Arias as vice-president for Latin America and commercial director for the region, the company announced. Arias joins from Pragmatic Play, where he set up and led the company's Latin American business from its beginnings.
FIRST.bet will again manage Bet da Sorte’s sports betting operations, pricing and risk in Brazil under a renewed agreement. Its platform will cover pre-match and live betting, while Bet da Sorte will continue using Single Software for its wider platform. Bet da Sorte’s commercial director said the return was driven by the platform’s commercial advantages and stability.
FIRST.bet will again provide trading, pricing and risk management for Bet da Sorte's sportsbook in Brazil, the companies said. The renewed agreement covers pre-match and in-play betting; Bet da Sorte will continue using Single Software for its wider platform after testing another sportsbook provider.