FIRST said it received a B2B gambling licence from Sweden’s Spelinspektionen, enabling it to enter the Swedish market. The company said its sportsbook includes a Swedish-language interface, locally tailored odds and Nordic sports data.
The licence allows operators to consider FIRST as a sportsbook technology supplier in Sweden.
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Sweden's Spelinspektionen granted FIRST a B2B gambling licence, the company said. FIRST said the licence covers its sportsbook technology.
LeoVegas said GoGoCasino received a sports betting licence from Sweden's Spelinspektionen, allowing the brand to offer betting through its Tiger sportsbook. Chief product and technology officer Adrian Vella said the sportsbook was launching in Sweden; GoGoCasino has operated there since 2019.
FIRST has selected Sweden as the first market in the next phase of its European growth, the company said. Its SportOS platform lets operators retain control of their interfaces while FIRST handles pricing, negotiations and risk.
ALEA founder Alexandre Tomic discussed the company’s development and plans in an interview featured in a gambling industry magazine. The source says ALEA has expanded in Latin America, developed loyalty tools and partnered with FIRST to supply sports betting platforms.
It was reported that ONDISS introduced FIRST sportsbook technology at City Center Online in Argentina. The launch brings the supplier into the Argentine market through the ONDISS platform.