Spelinspektionen bans Claymore Malta from Sweden’s gambling market
Sweden’s Spelinspektionen banned Claymore Malta from providing games in Sweden after finding that ibet.com was accessible to Swedish customers without effective blocking measures. The regulator cited a preselected Swedish country code, Swedish-language marketing and a test purchase; Claymore said it had stopped SMS and affiliate marketing, but Spelinspektionen said such marketing continued.
The ban bars Claymore Malta from serving Swedish customers and underscores the regulator’s licensing and marketing requirements.