Soft2Bet plans to enter the US through a market-access agreement with Caesars Entertainment and launch an iGaming brand in New Jersey in summer 2025. Chief business development officer Martin Collins said the company was adapting its MEGA platform for local casino and sportsbook operators.
The planned entry would bring Soft2Bet’s platform to New Jersey through a named market-access partner.
Quarter ended 30 September 2026
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Jefferies analyst David Katz said casino investors should focus on operating efficiency, highlighting earnings per room at Las Vegas Strip operators. Wynn Resorts is expected to generate $180,000 in room-level EBITDA this year, compared with estimated figures of $83,000 for Caesars Entertainment and $77,000 for MGM Resorts International.
Texas Capital analyst David Bain lowered estimates for Boyd Gaming ahead of its third-quarter results, due on 22 October, while retaining a buy rating and a $106 price target. Bain cited valuation and possible growth catalysts, including a fourth-quarter recovery in Las Vegas locals and other regions; Boyd could also consider assets Caesars Entertainment may sell, although no venues have been put on the market.
Caesars and MGM executives said at the previous week’s Global Gaming Expo that they would avoid prediction markets because of Nevada licensing risks. MGM CEO Bill Hornbuckle and Caesars CEO Tom Reeg cited regulatory warnings and concerns about safeguards against insider trading.
MGM Resorts and Caesars Entertainment are staying outside prediction markets because of potential risks to their casino licences. MGM CEO Bill Hornbuckle said Nevada regulators warned participation could affect licensing, while Caesars CEO Tom Reeg indicated entry depended on protecting existing licences.
Reportedly, the chief executives of Wynn Resorts, MGM Resorts International and Caesars Entertainment reaffirmed Las Vegas's central role in US gambling at G2E on Tuesday. The speakers included Wynn Resorts chief executive Craig Billings, MGM Resorts International chief executive Bill Hornbuckle and Caesars Entertainment chief executive Tom Reeg.