Soft2Bet said it plans to bring its ToonieBet brand to Alberta when the province’s regulated iGaming market opens, subject to regulatory approval. The company described the move as an evaluation of market entry; Alberta Gaming, Liquor and Cannabis is due to regulate the market.
The planned entry makes Soft2Bet another prospective operator in Alberta’s market, but remains conditional on regulatory approval.
| Date | Company | Amount | Story | Appeal status |
|---|---|---|---|---|
| BetMGM, Caesars Entertainment | Not stated | Alberta targets spring or summer launch for regulated online casinos | Not stated | |
| PENN, theScore | Not stated | PENN applies to offer theScore Bet in Alberta ahead of market launch | Not stated | |
| Rush Street Interactive, BetRivers | Not stated | Rush Street Interactive targets Alberta BetRivers launch by Q2 or Q3 | Not stated | |
| BetRivers, Rush Street Interactive | Not stated | BetRivers opens Alberta pre-registration ahead of regulated market launch | Not stated | |
| PointsBet | Not stated | PointsBet enters Alberta registration process ahead of iGaming market launch | Not stated |
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PowerPlay said it plans to enter Alberta ahead of the province’s 13 July regulated iGaming launch. The company said its entry remains subject to final regulatory approvals and completion of commercial onboarding requirements.
Alberta Gaming, Liquor and Cannabis Commission conditionally approved EveryMatrix to provide platform technology to licensed operators in Alberta, the company said. The approval covers casino and sports betting technology ahead of the province’s planned market launch on 13 July.
Greentube is preparing to enter Alberta’s regulated online gambling market with existing partners and is exploring new commercial relationships, Commercial Director David Bolas told the report. He said the province’s legislation has passed and a framework is being developed; Alberta is expected to open on 13 July.
Alberta says 32 groups have applied to enter its regulated online gambling market, which is scheduled to launch on 13 July 2026. The province said 20 applicants have paid a CAD150,000 deposit; DraftKings plans to offer sports betting and online casino games.
Soft2Bet is preparing to enter Alberta, with a launch expected in spring or summer, the report said. The company is conducting legal and regulatory assessments and working on its formal licence application; no decision on ToonieBet in Alberta was stated.