Esportes Gaming Brasil announced on 13 May that it had appointed Andréa Figueira Curral as marketing director. In an interview, Curral discussed the group’s marketing approach and its sponsorships of football clubs and cultural events in Brazil.
The appointment puts a new executive in charge of marketing for a Brazilian betting group with multiple brands.
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Super Afiliados appointed Dan Oda as commercial director in Brazil. The company said he will lead its commercial operations as it develops partnerships and expands its business; CEO Yudi Osugui described the appointment as part of the company’s next phase.
Zitro Digital appointed Thiago Valadão as commercial director for Brazil, according to the company. He will oversee sales, marketing and market development in the country; Valadão previously held commercial roles at Cactus Gaming, Atlaslive and Salsa Technology.
SiGMA has appointed Flávio Figueiredo as managing director for South America, and he said the group is opening an office in São Paulo. Figueiredo also said SiGMA has acquired the remaining part of BiS; the South American event will continue under the BiS SiGMA South America name.
Esportes Gaming Brasil has launched a playbook covering responsible advertising and responsible gambling in Brazil’s betting sector. The group owns Esportes da Sorte, Onabet and Lottu.
Grupo EGB has launched a responsible advertising guide for influencers and affiliates in Brazil’s regulated betting market. The guide requires advertising disclosures, age labels and legal warnings, and prohibits screenshots showing winnings or betting account balances.