SiGMA World 2026 opens in Rome on 2 November with minister Urso

SiGMA World 2026 will be held at Fiera di Roma from 2 to 5 November, SiGMA Group said. The second Italian edition of the event will include an official opening ceremony on Tuesday 3 November at 12:30, at which Italian business minister Adolfo Urso is scheduled to speak.

Tulia Ackson, president of the Inter-Parliamentary Union (IPU), is also listed as a speaker at the opening ceremony. On 4 November, MEP David Casa is scheduled to appear, addressing European policy and regulation questions for the sector. Antonello Aurigemma, president of the Lazio regional council, is among the institutional guests. SiGMA Group founder Eman Pulis will host.

Sports figures scheduled to attend include Gigi Buffon, Giancarlo Fisichella, Marco Materazzi, Javier Zanetti, Walter Zenga, Nicola Ventola and Felice Mariani, spanning football, Formula 1 and judo. Agipronews reported that their presence is intended to add a sports and technology dimension to the programme, covering data, artificial intelligence, digital platforms, fan engagement and content.

The Rome edition follows previous SiGMA World stops in Dubai, Cape Town, Malta, Manila, São Paulo and Mexico City. It was reported that SiGMA's presence in Rome is expected to generate an economic impact of more than €500m up to 2030. Registration is open, and Agipronews listed a 30% ticket discount under the code "AGIProNews30SIGMA".