SiGMA World to span 120,000 sqm at Fiera Roma from 2 November

SiGMA World will occupy 120,000 square metres across nine pavilions at Fiera Roma when it opens on 2 November. The event runs from 2 to 5 November 2026 and is the last major SiGMA gathering of the year, the report said.

Over the four days, the Italian capital is expected to welcome more than 30,000 delegates, alongside more than 1,200 sponsors and exhibitors and a conference programme featuring over 550 speakers across five stages. RedCore is backing the 2026 edition and returns to Rome as main sponsor. SiGang, SiGMA, Affiliates, and other events will share the same venue while each keeps its own specialisation.

AIBC will occupy Pavilion 7 with a programme on AI, blockchain, crypto and emerging technologies, while Pavilion 8 will host the Global Finance Stage covering FX, fintech, payments and digital assets. The Main Stage programme includes an appearance by investor Tim Draper, followed on later days by sessions on international expansion, regulation, betting operations, compliance and leadership.

The SiGMA Foundation will debut a dedicated area on the exhibition floor, the Positive Impact Village, co-organised with SiGMA World. The space is intended to give visibility to social impact projects in gaming, emerging technologies, affiliate marketing and financial services. Foundations, NGOs, corporate social responsibility programmes and social enterprises can take part, and participation is not limited to registered charities: companies active in the sectors linked to SiGMA, AIBC, AGS and FXWorld may join if they have a concrete social impact initiative. Each participant will have a panel describing the initiative, its scope and a contact, and will appear on the official SiGMA World Rome map. The village will be in Pavilion 5, next to the commercial exhibition area, the Italy Stage and one of the VIP areas.

Padel will be part of the programme. The Bloko Padel Tour starts on 2 November outside at Caesar's Club Padel before moving to Fiera Roma; on 3 November Pavilion 9 will host the Media Duel Tour, on 4 November the Finalissima of the Bloko Padel Tour takes place, and on the final day the Media Groups Finals and the Super Cup are scheduled. A GoKart track will also be set up next to the exhibition pavilions, with SOFTSWISS as sponsor.

Several brands will run lounges, bars and other spaces. Digistore24 will manage the Affiliate Lounge in Pavilion 2, Stake will have a VIP Lounge in Pavilion 5, Soft2Bet will run a networking bar in Pavilion 4 and BETBY will be linked to a chess area. Other zones will include a VIP Lounge managed by bet365, another by Wicked Games and QTech, workshop spaces, a Shisha Lounge, a Retro Bar, a Rocket League Football section and a Snakes & Ladders area.

The outdoor space will hold more than 90 food and activity points. Inside the venue there will be food courts in Pavilions 4 and 6, around 20 food trucks, a sorbet bar, a gin bar and a beer garden. The site will also have 19 meeting rooms, networking areas and several lounges, and the SiGMA Match app will help delegates navigate people, stands and meetings and consult the floor map before arrival.

The report recalled stands from last year's Rome edition: Uplatform built an Italian courtyard with lemon trees, fresh lemon gelato and a lemon-throwing game; BetConstruct combined technology and classical architecture with spaces inspired by the Temple of Garni and the Colosseum; Betmen Affiliates recreated a Mediterranean setting with a working fountain, greenery and a vintage Vespa; and Black Flag Affiliates used a pirate ship with sails and a large octopus.