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Senacon monitors betting adverts on four broadcasters during World Cup

Regulation

Brazil’s Senacon notified Globo, SBT, N Sports and Amazon that it is monitoring betting advertising shown during the 2026 World Cup, giving the broadcasters 10 days to provide information about their campaigns. Senacon official Daniel Carnaúba said the exercise aims to assess compliance with consumer and betting rules and could lead to recommendations for regulatory changes.

The monitoring may inform changes to rules governing betting advertising on broadcasters.

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Globo reviews betting advertising rules after World Cup complaints

Globo is preparing a new internal manual on betting advertising after viewers complained about promotions during the 2026 World Cup, reportedly with criticism focused on CazéTV. The proposed rules under review include restricting presenter endorsements and betting-related content in reality shows; Globo said its advertising follows Brazilian law and regulatory requirements. Conar opened a case concerning CazéTV, while Senacon began a procedure examining broadcasts by Globo, SBT and N Sports.

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